Privacy Policy

This privacy policy explains how Ben Sky Limited ("we", "us", "our"), the company behind PetCoverGurus.co.uk (the "Site"), collects, uses and protects your personal data when you visit or use our Site. We are committed to handling your data responsibly and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

PetCoverGurus.co.uk is operated by Ben Sky Limited, a company registered in England and Wales. We are the data controller responsible for your personal data when you use our Site.

2. What PetCoverGurus is (and isn't)

PetCoverGurus is an independent comparison website. We do not sell insurance, provide financial advice, or act as an insurance broker. We publish publicly available information about UK pet insurance providers to help you compare your options, and we may link out to providers' own websites where you can request a quote or buy a policy directly from them.

3. Information we collect

We collect the following types of information when you use our Site:

• Usage data: pages visited, links clicked, time spent on the Site, referring pages, device and browser type, and approximate location derived from your IP address.
• Session activity: to understand how visitors use our Site and to fix usability issues, we use a session replay tool that can record on-page interactions such as mouse movements, scrolling and clicks. We do not intentionally collect passwords or full payment card details through this tool.
• Information you provide directly: for example if you contact us by email, we will hold the information you send us in order to respond to you.
• Cookies and similar technologies: see our Cookie Policy for full details of the cookies we use.

We do not ask you for sensitive information such as details about your pet's medical history, and we do not process payments on this Site.

4. How we use your information

We use the information we collect to:

• Operate, maintain and improve the Site and its comparison tools;
• Understand how visitors interact with our content, including through analytics and session replay, so we can identify and fix usability problems;
• Measure the performance of links to third-party insurance providers;
• Detect, prevent and address technical issues, fraud or misuse; and
• Comply with our legal obligations.

5. Our legal basis for processing

Where we rely on cookies or similar technologies that are not strictly necessary (such as analytics and session replay), we rely on your consent, which you can manage through the cookie banner shown when you first visit the Site or via your browser settings at any time. Where we process data to run and secure the Site itself, we rely on our legitimate interest in operating a functioning, secure website.

6. Sharing your information

We do not sell your personal data. We may share limited data with:

• Service providers who help us run the Site, including our analytics provider;
• Professional advisers, such as auditors or legal counsel, where necessary; and
• Regulators or law enforcement, where required by law.

When you click a link to visit a pet insurance provider's own website, you leave PetCoverGurus and that provider's own privacy policy will apply to any information you give them.

7. How long we keep your data

We retain analytics and session data for as long as reasonably necessary to understand trends in how the Site is used, after which it is deleted or anonymised. We keep records of any correspondence with us for as long as needed to deal with your query and to meet our legal obligations.

8. Your rights

Under UK data protection law, you have the right to:

• Ask us for a copy of your personal data;
• Ask us to correct inaccurate or incomplete data;
• Ask us to delete your personal data in certain circumstances;
• Ask us to restrict or object to our processing of your data;
• Ask us to move your data to another organisation (data portability); and
• Withdraw any consent you have previously given us, at any time.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your data.

9. Children's privacy

PetCoverGurus is intended for adults arranging insurance for their pets. We do not knowingly collect personal data from children.

10. International data transfers

Some of the tools we use to run the Site, including our analytics provider, may process data on servers located outside the UK. Where this happens, we take steps to ensure an appropriate level of protection is applied to your data.

11. Changes to this policy

We may update this privacy policy from time to time to reflect changes to the Site or our legal obligations. We will post any changes on this page with an updated "last updated" date.

12. Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us: